Redesign Your Website Without Losing Your Rankings
Your existing website has search equity, backlinks, and content that took years to build. A redesign shouldn't gamble with that. We audit what's working, preserve it with 301 redirects, and rebuild a faster, higher-converting site — without starting from zero.
Every old URL mapped with 301 redirects. Your backlinks keep their authority.
The Risk
Most redesigns lose traffic. Yours shouldn't.
Broken URLs
When your page structure changes without redirects, Google sees missing pages. Rankings drop. Backlinks point to 404s. Traffic evaporates — sometimes overnight.
Lost Content
Pages that were ranking get deleted or rewritten from scratch. The keywords, headings, and structure Google understood are gone. You start over — even though you just paid for a redesign.
Slower Site
A pretty new design on a heavy framework loads slower than your old site. Google penalizes slow pages. You traded your rankings for a design that nobody waits around to see.
What We Preserve
Your existing site has equity. We protect it.
Before we change a single line of code, we audit and map everything that's working. Here's what we protect during your redesign:
Search Rankings & SEO
The foundation we protect
Content & Performance
What we improve
How We Start
Your redesign, live in five stages
Full Audit
We inventory every page, every URL, every ranking, every backlink, and every piece of content worth keeping.
Design & Prototype
A live, mobile-first prototype built from your business — not a template. Your sign-off before we build.
Content Migration
We move your content, improve what needs improving, and rewrite what needs rewriting. Nothing is lost.
Redirect Mapping
Every old URL is 301-redirected to its new equivalent. Backlinks pass authority. Rankings are protected.
Verified Launch
Forms, tracking, redirects, and SSL are all tested before go-live. Then monitoring begins — we watch for any ranking dip.
Documented Redesign Work
Real redesigns with measurable outcomes
Jump Start 2 Recovery
Website redesign, SEO, and Google Ads over a five-month engagement. Owner Alexander Thompson confirmed 62 client conversions and nearly $50,000 in revenue.
Call of Beauty Salon & Spa
Website redesign with booking links and local SEO. Owner Yili Jin reported approximately 20 new customers per week after launch — nearly 100 per month.
Questions
Frequently asked
Will a website redesign hurt my Google rankings?
It can — but it doesn't have to. The #1 risk during a redesign is broken URLs. When you change your page structure without redirects, Google sees missing pages and your rankings drop. We prevent this by mapping every existing URL to its new equivalent with 301 permanent redirects before launch, preserving your backlink authority and search equity. We also audit your current rankings, title tags, and schema before changing anything.
What's the difference between a website redesign and a new website build?
A redesign starts from your existing site — your content, your URL structure, your search rankings, your backlinks. A new build starts from scratch. The redesign process is more complex because we have to preserve what's working (search equity, citations, content) while improving what isn't (design, speed, conversion). A new build doesn't carry that responsibility.
How long does a website redesign take?
Most small business website redesigns take 4–8 weeks from kickoff to launch, depending on the size of your existing site, how much content needs to be migrated or rewritten, and how quickly we can gather your feedback. We work in stages: audit, design, build, redirect mapping, testing, and launch — with your sign-off at each step.
Do you keep my existing content and URLs?
We audit everything first. Content that's working (ranking pages, good copy, useful information) gets preserved and improved. Content that's hurting you (thin pages, duplicate content, outdated information) gets rewritten or removed. URLs that have search equity or backlinks get 301 redirected to their new equivalents. Nothing disappears without a plan.
What happens to my backlinks when you redesign my site?
Nothing — if it's done right. Backlinks point to URLs, not to your website design. As long as every old URL that has backlinks is 301 redirected to its new equivalent, the authority passes through. We audit your backlink profile, identify every URL with incoming links, and make sure every one of them has a redirect. That's how we preserve your link equity.
How much does a website redesign cost?
A website redesign for a small business typically costs $1,500 to $5,000+ depending on the size of your existing site, how much content migration is needed, and what new functionality you're adding. The redirect mapping and SEO preservation is included — it's not an add-on. Contact us for a specific quote based on your site.
Ready to redesign — without losing what you've built?
Get a free redesign audit. We'll review your existing site, identify what's worth preserving, and show you exactly what a redesign should include — and what it costs.