Helping Call of Beauty Connect With More Local Customers
Call of Beauty Salon & Spa is a Lansing-based full-service salon offering hair styling, lash extensions, skincare, and spa packages. Owner Yili Jin wanted more local customers finding the salon online and booking appointments — not just a prettier website.
Every metric traces to a documented source.
Documented outcomes
Each number below is labeled with what it actually measures — and what it doesn't.
Owner Yili Jin reported approximately 20 new customers per week in her testimonial — roughly 100 per month. This is an owner-reported outcome, not an independently verified count of Google Ads customers.
74 phone calls were recorded in the August 2025 Google Ads report for the campaign. Calls were tracked through Google Ads call reporting.
291 tracked conversion actions were logged in the August 2025 Google Ads report. Tracked actions include interactions such as calls and booking-button clicks — they do not equal unique customers or completed appointments.
What the salon was trying to accomplish
Call of Beauty had a loyal client base, but new customers weren't finding the salon online. When someone in Lansing searched for a salon, spa, or beauty service, the salon wasn't showing up — and the existing website wasn't built to capture the people who did land on it.
Yili's goal was straightforward: get more local customers through the door by being visible when people searched, and make it easy for them to take action when they found the salon.
What Creative Partner delivered
Creative Partner built a new salon website designed for local search visibility and conversions, and set up a Google Ads campaign targeting Lansing-area customers searching for salon and spa services.
Website Design & Build
A new mobile-first website built to showcase the salon's services, stylists, and booking — designed to load fast and guide visitors toward scheduling an appointment.
Google Ads Campaign Setup & Management
A targeted Google Ads campaign focused on local Lansing searches for salon, spa, hair, lash, and skincare services, with call tracking and conversion actions configured.
What changed
After the new website and Google Ads campaign were live, Yili reported a meaningful increase in new customers and described the salon's business as having tripled compared to the prior month. The August 2025 Google Ads report provides campaign-level metrics that support the campaign's activity.
Approximately 20 new customers a week
Yili Jin reported approximately 20 new customers per week — close to 100 per month — in her testimonial. This is the owner's description of what she experienced; it is not an independently verified count of Google Ads customers.
74 phone calls recorded in August 2025
The August 2025 Google Ads report logged 74 phone calls from the campaign. This is a campaign-level metric that shows the ads were generating calls — it does not by itself verify the customer count.
291 tracked conversion actions
The August 2025 report logged 291 tracked conversion actions, which include calls and booking-button clicks. Tracked actions measure engagement, not unique customers or completed appointments.
Results reported by Call of Beauty owner Yili Jin, with campaign metrics from the August 2025 Google Ads report.
How we measured results
The customer count comes from the owner's own observation — Yili described what she saw in her business. The campaign metrics (calls, impressions, clicks, conversion actions) come from the August 2025 Google Ads report. These two data sources are presented as distinct evidence: the owner-reported outcome describes what the salon experienced, and the campaign report shows the ad activity behind it. The tracked calls and conversion actions do not, on their own, verify the customer count — and the page does not claim they do.
Services used in this engagement
Let's Talk About Your Business
If you're a salon, spa, or local service business that wants more customers finding you online — let's talk about what a new website and a targeted ad campaign could do for you.