$58,271.49 in Purchase Value & 4.23x ROAS with Meta Ads
Creative Partner managed product and promotional advertising campaigns for Bento Kitchen Cravings in Lansing's Frandor neighborhood. Across eight reviewed campaigns, Meta reported $58,271.49 in attributed purchase value against $13,791.97 in ad spend.
Every metric traces to a documented source.
Documented outcomes
Each number below is labeled with what it actually measures — and what it doesn't.
Reported across eight reviewed campaigns from April 15, 2025 to October 14, 2026 (paused June 29, 2026). Reflects Meta's purchase attribution window.
Dividing $58,271.49 in attributed purchase value by $13,791.97 total advertising spend across all eight reviewed campaigns.
Logged by Meta's pixel across product, new menu, and happy-hour campaign promotions over the reporting window.
What the restaurant was trying to accomplish
Located in Frandor Shopping Center in Lansing, Bento Kitchen Cravings combines Korean favorites with familiar formats like bulgogi burritos and quesadillas. Restaurant advertising needs to connect an appealing offer with a customer's next dining decision.
For Bento, the work centered on promoting specific menu items, new products, and happy-hour offers while measuring the purchase activity Meta attributed to the campaigns — moving beyond passive visibility to track real orders.
What Creative Partner delivered
Creative Partner created product-led campaigns and timely promotional offers across Meta (Facebook & Instagram), updating messages as new dishes, student discounts, and seasonal features were introduced.
Product-Led Spotlight Campaigns
Targeted ads featuring individual dishes like ramen, bulgogi burritos, milk teas, and chocolate-pistachio cheesecake to give customers concrete reasons to order.
Happy Hour & Promotional Ads
Dedicated campaign structures for burrito happy hour, birria pizza, 'Drinks at 5', and student discount offers for MSU and LCC students and staff.
What changed
Across eight reviewed campaigns, Meta reported $58,271.49 in attributed purchase value against $13,791.97 in ad spend — yielding a 4.23x overall ROAS with 1,942,991 impressions and 15,284 link clicks.
August New Products: $31,121.61 purchase value (4.42x ROAS)
On $7,034.46 in ad spend, the August New Products campaign generated 4.42x reported return by spotlighting ramen, burritos, and specialty beverages.
Happy Hours of Sept: $12,675.27 purchase value (4.36x ROAS)
On $2,908.71 in ad spend, the happy-hour campaign produced 4.36x reported return by targeting food and drink offers during specific dining windows.
All 8 campaigns: $58,271.49 total purchase value (4.23x ROAS)
Across $13,791.97 total spend, campaigns delivered 1,897 purchase events, 15,284 link clicks, and nearly 2 million local impressions.
Results from Meta campaign reporting retrieved October 15, 2026 across eight reviewed campaigns.
How we measured results
Figures reflect Meta's reported purchase attribution window. Seven-day-click reporting shows $17,238.79 across six campaigns with available data (1.25x total spend). Purchase events represent pixel conversions, not unique customers, and exclude management fees or restaurant operating costs.
Services used in this engagement
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