The beginning of the year is the best opportunity to update your website. While you likely work with only a few elements of your website daily, deciding to go more and update your website more generally will pay dividends in the coming year!
There are a variety of ways to achieve this. You could need to make sure that your website is working properly and up-to-date, or you may require major changes, for example, changing the main keywords you’re targeting on your website.
In this article, we’ll discuss five strategies that will help you update your website for the coming year with that within the mind. Let’s begin!
How Do I Know if My Website Needs to Be Updated?
Google is always changing and revising how it works. The algorithm helps improve results for users. What was thought to be modern and cutting-edge and the feel of a website just two years ago is different now?
Information is changed, employees are replaced with their goals, the business’s goals could be altered, trends in design may change, and everything else is changing.
If you’re unsure if your website needs an update (whether it’s a simple change or a complete overhaul), Here are some of the most important signs that your site could gain from updating your site.
Top 5 Benefits of Updating your Website Content
If you’re unsure if your current site is doing an adequate job, there are 11 things that you should consider to determine if it’s time to update your site (listed is not in any particular order).
1. Make sure that the website content is always fresh
Content is what visitors are looking for on your site regardless of whether they’re looking for new blog posts, pictures, videos, products, or photos. If you don’t have a content calendar or timetable to create and add new content on your site, you can create one.
Your content calendar could be just as easy as a reminder on your current Google calendar or as thorough as a WordPress plugin such as Editorial Calendar, allowing you to plan quickly, edit, or publish WordPress blog posts.
2. Boost Your SEO
SEO or search optimization (SEO) is always changing since companies like Google regularly update their algorithms. The goal of a search engine is to provide users with the most relevant results that aid them in answering questions and obtain solutions to their issues. It’s up to you to ensure that your business is among the best results in search results.
The best method to accomplish this is to keep your site’s content up-to-date to show Google that you’re an established authority in your field. If you accomplish this effectively, your rankings will rise, bringing more traffic to your website.
3. Easy to Use
It’s been a long time when having an online presence was sufficient. The majority of people who use the internet are highly technologically adept and expect to have a positive experience when they visit. You must make it simple for customers interested to locate the information and content they’re seeking quickly.
Most customers expect your website to load between 2 and 6 seconds. In reality, a slow loading speed is among the most common reasons visitors leave websites.
To create a user-friendly website, we suggest:
- Content that can be scanned (think headings, subheads as well as bullet points)
- Simple, simple-to-understand navigation
- Logical sitemap structure
- No-nonsense page name names
- Mobile-friendly design
- Style cohesion
- A few pop-ups or other distractions
If you’re interested in knowing the speed of your website, Google offers a free tool to assist you in analyzing your site’s performance.
4. Mobile Friendly
I’m going being honest here. If your website isn’t fully responsive, you should make sure you upgrade your site now! Remember that constantly changing digital world? The same is true for screens, and they are responsive.
Four years ago, laptops, tablets, and smartphones screens looked very different from what they do today. Modern websites include up-to-date styling codes that allow your website to be easily adapted for any device.
You can also block certain pages for mobile devices and offer users have a smoother and faster experience. Furthermore, it can help with SEO which is how Google rates responsive websites higher than other sites; as more than 50 per cent of all traffic originates from mobile devices, responsive websites are viewed as better-suited and helpful.
Mobile is essential and isn’t going away anytime very soon. If your site is not performing well for mobile users will be a significant negative on your business. Here are some facts to show that:
- 57 per cent of Internet users have said they wouldn’t recommend a company with an unprofessional website design on mobile.
- 83% of adults believe that a website’s design should be as good as or superior to its desktop site when displayed on mobile devices.
- Nearly 8/10 of customers aren’t interested in the content displayed properly on their devices.
5. Website Speed
Your speed on your site should not be sluggish. The speed at which your website loads is one of the main factors determining visitors either leaving or staying on the website, never returning.
If your website is slow to load, it is a sign that your visitors will likely think your website is not working properly or need to be updated. Google Page Speed Insights is a fantastic tool to determine the time it takes for your website will take to load.
If your score isn’t adequate and you are not satisfied, review your website’s components that slow it down. Images and videos can be the most important reason for slowing down your site.
The information above highlights the most crucial and frequent signs to look for when you need to find out if your site is getting an “old hat”. Many other signs suggest you should consider update your website, but there’s enough information here to help you to the right trackfive