Category
Beauty Salon & Hair Styling Services
Client
Kristen Mireles
Timeframe
8-weeks
Beauty Salon & Hair Styling Services
Introduction
Client Name & Industry:
Salon MK is a beauty salon located in the Frandor Shopping Center in Lansing, MI, offering services such as hair styling, nail care, facials, waxing, and more. The business was rebranded by the new owner Kristen Mireles after purchasing the well-established Guys & Dolls salon.
Client Objectives:
Kristen Mireles sought to establish an updated, professional online presence for Salon MK, with a strong focus on local SEO to attract more clients. She also wanted to optimize the salon’s Google Business Profile and ensure consistency across business listings.
Challenges
Existing Problems:
Brand Transition: The rebrand from Guys & Dolls to Salon MK needed a cohesive online presence to establish the new brand.
Lack of Online Visibility: The existing website was outdated and didn’t effectively attract new clients or rank well in local searches.
Unoptimized Google Business Profile: The salon's Google profile lacked optimization, hindering its visibility in local search results.
Strategy
Research & Planning:
We began by auditing the existing online presence and conducting a competitor analysis. We identified areas to improve SEO, optimize local listings, and refresh branding to attract the target clientele.
Tools & Techniques:
Wix Studio for website development.
Google Business Profile Optimization: To increase local search visibility.
SEMrush for keyword research.
SEO Optimization: Implemented on-page SEO with relevant keywords such as “beauty salon in Lansing,” “hair salon Frandor Shopping Center,” and “best hair care services in Lansing.”
Business Listing Citations: Improved and standardized business listings across major directories.
Custom Approach:
For Salon MK, we conducted an in-depth competitive analysis, recognizing that service terms varied significantly across age groups and client preferences. By studying competitors in the Lansing area, we identified differences in how services were named and marketed. Using this data, we crafted unique, trend-conscious service descriptions that blended modern beauty terms like "balayage" and "vivid color" with classic options like "traditional cuts." This tailored approach allowed Salon MK to stand out by appealing to both younger, trend-driven clients and those seeking timeless beauty services.
Implementation
Timeline:
The project was completed in a phased approach over a 6-week period:
Week 1-2: Website design and initial SEO research.
Week 3-6: SEO implementation, content writing, and optimization.
Week 7-8: Google Business Profile and business listing citations optimization.
Technical Details:
Website Design: Created a new responsive site highlighting the salon’s services, team, and location.
SEO: Implemented local SEO strategies, optimized meta titles and descriptions, and ensured proper keyword usage.
Google Business Profile: Updated with accurate business information, photos, and optimized service descriptions.
Challenges Overcome:
Building a brand-new website for Salon MK presented unique challenges, particularly with creating an entirely fresh online presence from the ground up. Since there was no prior site to transition from, we had to ensure that the new website would quickly gain traction in search engines. By focusing on optimized content, strategic keyword implementation, and comprehensive local SEO, we successfully implemented the site with a strong foundation to attract organic traffic and improve visibility in a competitive market.
Results
Before & After Comparison:
Metrics:
Client Testimonial:
Kristen Mireles
Salon MK
Conclusion
Long-Term Impact:
Salon MK is now equipped with an optimized website, making it easier to attract local clients, improve online visibility, and engage customers through a sleek, user-friendly design. The strategic SEO and local business optimization will ensure sustained growth in the long term.
Contact Us Today!
If you’re ready to take your business’s online presence to the next level, contact Creative Partner today to learn more about our web design, SEO, and digital marketing services.